Free Youtube Grabber Blog

Posts Tagged ‘internet-marketing’

After Google, YouTube is now apparently the most-used search engine in the world. YouTube now allegedly sees more searches than either Yahoo or MSN. I think that’s amazing. And I also think it is an amazing opportunity for those of us who want to increase traffic to our websites.

But does YouTube really represent a realistic option for increasing traffic to your site? Last year I set out to test this very theory because, frankly, I was a little cynical. My own suspicions were that most of these searches were from teenage kids looking for clips of their favourite bands or stupid stunts and I doubted that YouTube could be effectively harnessed for the sake of marketers.

So I created a small number of short (2-5 minute) videos on a topic related to one of my websites and published them to see what happened.

And I must say that the results truly impressed me. People were finding my videos either in YouTube itself – or on Google which tends to rank videos highly – and then watching my videos. Over a few months, thousands of people watched them and a decent number then clicked on the link pointing to my site.

As a result I saw a marked increase in my traffic as a result of this experiment and it really turned me on to the possibilities.

So how difficult is it to harness the power of YouTube? Honestly, the answer is not very, and I’d to tell you exactly how I did it in the hope that you too can benefit from the power of online video.

Making The Video

Nothing flashy is need to make a video to market your website. Personally I used a cheap digital camera and just basically spoke into the lens. For YouTube ensure your videos don’t go over 10 minutes in total length. Personally I pretty much read some of my more popular articles and tips so I was able to reuse much of my existing content rather than having to create plenty of new content.

I literally took an article that was generating traffic and then read it to camera.

Upload The Video

Sign up for a free YouTube account if you haven’t already and you will find how easy it is to upload the video. All you need to do is to locate it on your computer and press the upload button.

Once the video is uploaded the final step is to name it correctly. As you are basically reusing the content of an existing article, use the article title as the title for your video and include a link back to your website in the description.

That really is pretty much all there is too it. I recommend doing a number of these videos as they can be a little hit and miss and the more you have out there the greater the difference will be to your traffic levels.

One final tip is to enable comments on your videos in your YouTube account as I have found a surprising number of people are keen to ask questions about the videos I have uploaded and this can also be a good way to lure people back to my site by explaining that the answer to their questions is at this page or that page on my site.

What is marketing with YouTube?

It is the process of strategically placing your content on this free, user-driven media site and doing so for the purpose of increasing and promoting your own sales. In a competitive market, YouTube has emerged has a new tool in viral marketing, but if you don’t know how to use it properly – the process may backfire, or simply slide your campaign into oblivion. It’s an emerging trend, and something that many companies are now looking to take advantage of.

So, what is the appeal of marketing with YouTube? There are several things happening in this realm that are worth taking note of: Product Advertising That’s Consumer Driven

Similarly to television’s product placement, YouTube allows for user generated videos to include products, services, anything at all that will be seen by hundreds of thousands of users, whether it’s done intentionally or not. If a popular user video makes use of a certain brand of webcam or keyboard, and it’s seen in the video being used or having its features demonstrated even almost accidentally, that product has still been exposed to hundreds of thousands of eyes – essentially, it’s free advertising. Recently, companies such as Nokia have seen this trend and have partnered up with influential bloggers in order to promote their own products.Entertaining Advertising Content That’s Brand Driven

As fewer young people watch television and move toward the internet for their entertainment options, advertisers have the option of creating entertaining media spots to market their product – a kind of ‘unintentional-intentional’ advertising. For example, Nike created a “home video” of a famous soccer star practicing his moves while wearing new Nike gold shoes. Although the spot didn’t look like a commercial, the clip was downloaded 3.5 million times off YouTube. That means an incredible number of Nike’s target market for those shoes saw the clip, providing Nike with nearly free exposure. More brands will likely develop these entertainment-driven advertisements as the marketing trend continues.Advertising Campaigns That Are Word-of-Mouth Driven

If a company does something that’s really unique online, and it involves video in any way, it’s going to end up on YouTube. And what will the viewers of these videos do? They’ll tell their friends or email the video to them. Say they send it to 6 people in one day, and those 6 people send it to 6 more people the next day. The day after that, 36 people are sending the video to 6 more people each. That’s 216 hits in three days, originating from one person. Imagine how many visitors you’d have with 100 users viewing the video on the first day, or 500. As the number of visitors increase, that’s going to result in several hundred thousand people seeing your ad online in just a few short days. Chevrolet is one success story with this kind of YouTube marketing, having achieved around 4 million hits on its regular website after creating a campaign based around allowing users to create their own spoof ad and placing it on YouTube.

Although the viral marketing trend is in its relatively early stages, the drive forward on YouTube marketing only seems to be increasing. It should only be a matter of time before advertisers realize the high impact this kind of marketing now has on many of their target demographics. (*IMPORTANT: You may reprint this article as long as you keep this author’s resource box intact and all links clickable.) ABOUT THE AUTHOR: Learn how to make money at home from top online marketers who make $30,000-$100,000 monthly. Find free affiliate programs and affordable web hosting and start making money online from home now.

In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there.

See the original post: 
Part 6 — Internet Marketing With, SEO, youtube, Myspace, Facebook …